Tag Archive: conversion


I have been approached many times over the years regarding portfolio accounting system conversions and projects brought about by startups, breakaway advisors, mergers of firms that use Advent Software products, and impending migrations away from Advent products. Each of these types of projects share similar requirements and know-how to extract, transform and load data from the source system into the destination system, but the requisite integration of portfolio accounting records from two different firms and datasets into a single dataset post-merger or acquisition is, by definition, at another level of complexity.

In initial conversations, it is not uncommon for firms to ask me if they can just do it themselves and the answer is … maybe.  If they have the necessary knowledge and skillset, they could, but the experience of doing it multiple times breeds competence, confidence, tools, and valuable insights, making future projects more turnkey.  At most of the firms I work with, the person asking me this question already has a job, and this isn’t it.

Unifying Portfolio Accounting Systems and Records

In portfolio accounting terms, merging companies together is about putting like with like, identifying both common and unique asset classes, security types and securities.   Reviewing this data carefully and making decisions about how you want things to appear in the merged environment creates the foundation for the work that needs to be done.  This process is much easier if one party can clearly be identified as the primary firm that the secondary party’s data is being merged into.

The most fundamental data to the project are the asset class and security type settings.  The differences in data here determine the overall complexity of the work required.  Assuming these data were identical, there would be little to do.  You could simply review the security master, find any ticker naming inconsistencies, and rename those securities.  You would still need to merge the prices, splits, groups, portfolios, performance, indexes, and composites, but the process would be relatively easy.

Unfortunately, it is usually not that simple.  You basically need to get the two systems to speak the same language through the process of reorganizing and renaming securities while maintaining the integrity of the portfolio accounting systems.  You may add, remove, or modify asset classes and security types in the merged environment, but you need to do it with the knowledge of what can be done and what you may be giving up in the new environment.  Most obviously, removing an asset class means that you won’t be able to update performance for that asset class any longer in the merged environment.  That may be okay if asset class performance isn’t in use.

Specific care must be taken not to invalidate performance records or transactions based on security type parameters.  Reclassing a security type as another asset class impacts historic performance.  Renaming a security and its security type can also invalidate performance history for the asset classes involved, unless performance history is regenerated with the new configuration afterwards.

Most of this article is written in reference to work that I have performed merging Axys datasets, but the work required for APX is very similar.  I skirt over certain areas of the process during my description in an effort to keep this blog under 2,500 words, since the purpose of this blog to shed light on the process involved and not necessarily to give readers an A-to-Z guide on how to do their own Portfolio Accounting merge project – though I suspect some may use it as such.

How to Merge Portfolio Accounting Records With Another Firm
I categorize the work required into the following phases:

  • Preparation: Backup, Profiles and Initial Assessment
  • Reorganization and Renaming
  • Merge
  • Validation

Preparation
There is no better way to get started on a project like this than making a backup of the systems involved prior to any work that you perform.  There are typically other backups being run on these systems, but I want to make sure I can restore systems to their original state prior to any work I do, and you should, too.  In an Axys environment, you should be able to simply zip the entire folder (e.g. f:\axys3) from Windows Explorer or run a PowerShell script command like this:

PowerShell
compress-archive -LiteralPath f:\axys3\ -DestinationPath f:\axys3\backup.zip -Force

As part of the preparation process, I typically create multiple partitioned workspaces.  In a recent job where there were already two Axys profiles for separate business lines, I created two additional profiles for my client during the merge project: one as the environment that I would transform to be like or compatible with the firm it would be merged into, and the other environment as the destination for the final merged portfolio accounting system.

As a result of this approach, the pre-merge profiles are all accessible after the merge is completed, and the client can easily test the results of the merge and verify that everything has been correctly merged before cutting over to the new environment.

I also export the INF files for each of the Axys profiles to be merged and do some automated comparisons between the files to help me determine how much work is involved in merging the environments.

Reorganization and Renaming
Reorganization is the crux of any merger project.  It is the reorganization of asset classes and security types itself that leads to much of the renaming, but some of the renaming takes place because it is required to eliminate security duplicates.  The phases are intended to be separate and distinct where you would finish one and not repeat it, but in practice the process within and between phases tends to be more iterative.

Asset Classes
There are no shortcuts here.  Ideally, my preference would be to leave it alone if possible. However, I realize that isn’t possible in all situations.  You may be able to avoid changing the asset class definitions of the firm you are merging data into, and you probably should, but you will likely need to change some of the asset class definitions in either the source or destination to accommodate the merge.

Security Types
As far as I know, you cannot import security types through IMEX, and that is probably a good thing.  I suspect I could figure out a way to force this, but it would be a bad idea.  Along with asset classes, the security type table is the heart of how your portfolio accounting system is organized. The definition of security types determines how each security type is treated in your portfolio accounting system.  Edits must be made manually, and some edits are not allowed.  If you are creating a security type that is a lot like another, you can speed the process by inserting a row and adding a copy of a previously defined security type.

Industry Groups and Industry Sectors
In order to merge security masters, you need to have already merged the industry group and industry sector files, because Advent won’t let you import a security with an invalid industry group or industry sector.  Merging isn’t quite the word for it, because you are unlikely to merge these tables like you would splits.  A more apt description of this merge process would be standardizing and/or reclassifying one set of securities to match the industry groups and industry sectors definitions defined by another profile.

Any changes made to the industry sectors in the target environment could impact the integrity of performance history by industry sector (if that data was generated in either of the source environments), and necessitate regenerating that performance history with the new industry sector definitions.

Renaming Securities
You will find that the reclassification of security types (e.g. efus fmagx versus mfus fmagx) forces you to rename the impacted securities.  Differences in the way firms may name symbols (e.g. swvxx versus swvx.x, ibm versus IBM, 34393t401 versus 34393T401) are also likely to create a slew of necessary renames.

Once again, there is no reason to create something to do this, because it already exists.  Renaming securities can be accomplished by running the process manually. That process works and is fine for a handful of securities, but when you want to rename dozens or hundreds of securities – never mind thousands, it just won’t do.  The real job here is to utilize the existing renaming capabilities through the use of a script, leveraging Advent’s chgsym command to do multiple security renames on each line of the script.

Merge

This is where it all comes together.  Once more, you can utilize basic script functions built into Axys and APX to efficiently merge certain files with minimal effort. Much of what is required can be automated. However, in some cases, it may be simpler to just do the work manually.


Prices
The exported price file formats for Axys and APX are simple enough that you could easily write something to merge price files, but you shouldn’t because that functionality already exists in Advent’s mergepri script command.  Instead, you create code to make a script to merge the necessary price files.  The mergepri command allows you to specify a destination and multiple sources.  The first source is the primary.  Prices in the first source file will not be overwritten by prices found in the secondary source files.

Splits
You could do this manually, but I have included some sample code to do it so you don’t have to.  The program works with exported CSV copies of firms split.inf files and creates a CSV file that must be imported into the merged Advent environment.

VB
' The MergeSplits subroutine and the functions it calls (IsRecordInFile
' & TruncateZeros) are used to merge two exported Advent Axys split.inf
' files into a single split file ready for import into a merged Axys
' environment.

' written in VBA by Kevin Shea (aka AdventGuru) & updated 02/24/2024

' Disclaimer: This routine works fine for the specific instance it was
' created for, but could need additional modifications for different
' circumstances.

Sub MergeSplits(SourceFile1 As String, SourceFile2 As String, DestinationFile As String)

Dim sf1 As Integer
Dim sf2 As Integer
Dim df As Integer
Dim Record As String

df = FreeFile
Open DestinationFile For Output As #df

sf1 = FreeFile
Open SourceFile1 For Input As #sf1

Do While Not EOF(sf1)

  Line Input #sf1, Record
  Print #df, TruncateZeros(Record, ",")

Loop

Close #sf1

sf2 = FreeFile
Open SourceFile2 For Input As #sf2

Do While Not EOF(sf2)

  Line Input #sf2, Record
  Record = TruncateZeros(Record, ",")
  If Not IsRecordInFile(SourceFile1, Record) Then Print #df, Record

Loop

Close #sf2
Close #df

Debug.Print "done."

End Sub

Function IsRecordInFile(SourceFile As String, RecordPassed As String) As Boolean

Dim ff As Integer
Dim RecordToCompare As String
Dim tempIsRecordInFile As Boolean
tempIsRecordInFile = False

ff = FreeFile

Open SourceFile For Input As #ff

Do While Not EOF(ff)

  Line Input #ff, RecordToCompare
  If TruncateZeros(RecordToCompare, ",") = RecordPassed Then
    tempIsRecordInFile = True
    Exit Do
  End If
  
Loop

Close #ff

IsRecordInFile = tempIsRecordInFile

End Function

Function TruncateZeros(SplitRecord As String, FieldSeparator As String)

Dim tempTruncateZeros As String
Dim ZeroEnd As Integer
Dim Cursor As Integer
Dim DecimalFound As Boolean
Dim SplitFields() As String

tempTruncateZeros = SplitRecord
DecimalFound = False
ZeroEnd = 0

SplitFields() = Split(SplitRecord, FieldSeparator)
'to standardize split records for comparison this routine gets rid of extra zeros that can exist in split records

If InStr(SplitFields(2), ".") > 0 Then DecimalFound = True
If DecimalFound Then

  For Cursor = Len(SplitFields(2)) To 1 Step -1
    If Mid$(SplitFields(2), Cursor, 1) <> "0" Then
      ZeroEnd = Cursor
      Exit For
    End If
  Next Cursor
  tempTruncateZeros = SplitFields(0) + FieldSeparator + SplitFields(1) + FieldSeparator + Left(SplitFields(2), ZeroEnd)
End If

If Right$(tempTruncateZeros, 1) = "." Then tempTruncateZeros = Left(tempTruncateZeros, Len(tempTruncateZeros) - 1)
TruncateZeros = tempTruncateZeros

End Function
Expand

The code above does a little more than just combine two files and remove the duplicates; it also truncates any trailing zeros in the split quantity to reduce the likelihood of duplicate split records. The same end goal could be achieved using one the most basic SQL queries – if the data for the split files was already loaded into tables as illustrated below.

SQL
SELECT SplitDate, SplitSymbol, SplitFactor from SplitSource1
UNION SELECT SplitDate, SplitSymbol, SplitFactor from SplitSource2
ORDER BY SplitDate;

This approach certainly looks more direct, but you would need to define the database tables properly. You would also need extract the data to bring it into the database, and store the results of the query file in one of the accepted file formats (TSV or CSV) to import it back into the system.

Dataport

Any redundant symbol (??sym.inf) and account (??act.inf) translation tables need to be merged (e.g. vsact.inf and vssym.inf); a similar approach to the merging of the splits can be used here, but these files are already in fixed text format, so they don’t need to be exported.

After merging the translation tables you may find that you need to update selected interface account number labels. For example, if you needed to create Schwab $vsact labels for newly merged portfolios using the values from existing $csact portfolio labels, and retain the $csact label, you could accomplish that in a few minutes by using the following REPLANG code to produce a script to perform the label updates.

REPLANG
outfile f:\axys3\auto\addvslab.scr n
load cli
.addlabel -files $:file.cli -labelrec \$\vsact,$csact\n
$csact ?
next cli
fclose

Please note, this is something that works in Axys that would not work in APX since the addlabel script command is not a valid APX script command. In APX, you would post the new label through the trade blotter.

Security Masters

You need to update the security master by merging the unique records from the secondary firm into the primary firm, and then import the new security master into the merged profile.  If the security master imports without errors, you are ready to move on to the simpler aspects of the merge. I do this through code I have written for this specific to merging security records, and do an import with a full replace, but it could potentially be done manually or through the use of IMEX’s optional import of unique records.

 

Portfolios, Groups, Performance, Indexes and Composites

It is worth mentioning that Advent has a script command mergecli that merges portfolios, but that’s not applicable here.  That command only merges portfolios from the same database, but it can be a useful tool to aggregate portfolios for other purposes.

If you have performed the previous steps, the now-standardized data for portfolios, groups, performance, indexes, and composites can be copied to the container with the other merged records, but you may need to rename some of these objects and any objects with dependencies if any of the names are redundant with the environment you are merging them into.  For example, if a portfolio (code) was already in use, you would need to rename the portfolio itself, its performance records, and the occurrence of that portfolio in any groups.

 

Validation

When the previous phases are complete, you are finally ready to verify and eventually validate the results.  Initially, this can be done quickly by spot-checking various reports and portfolios.  If you find issues, you may need to revisit the previous phases, make fixes, and rerun processes that you have already created to merge the files again.  When you reach a higher level of confidence about the merged set of data, you should reconcile consolidated appraisals from each of the systems.  If you have made significant changes to asset classes and/or their underlying securities, you may need to regenerate performance history and validate that, too.

 

How long does it take?

Surprisingly, these projects can go very quickly if key personnel make themselves available to do their part.  Those folks need to be able to tell you how they want things organized and be ready to participate in the validation process.  So long as key personnel motivated, the process can go as fast as they want it to go.

In the past few months, I have done a couple of these projects.  The jobs themselves were very similar; one was done over three months – not by any means a rush job.  I did the other one in less than two weeks, but I probably could have completed the work in less than a week if we needed to.

In my opinion, the relative size of the databases doesn’t significantly add to or subtract from the amount of time or work required.  Either way, you are performing the same processes.  In other words, it isn’t about how much data there is; it is about the processes you run to make one set of data ready to be merged into the other.

 

How much does it cost?

Prices for this service are all over the map.  When firms merge, they tend to be somewhat price-insensitive regarding the cost of certain things they deem critical to the merger.  One firm I talked with a few years back told me they paid 100k to merge their portfolio records after a recent merger, and they didn’t bat an eye at it. Another firm I am familiar with was given a quote for 40k by a competitor.  To me, these quotes sound like someone throwing spaghetti at the wall to see if it sticks.  In the latter case, I charged a justifiable premium for my expertise and was still able to do the work easily for less than half of what they were originally quoted.

In closing, there are many other data types that may need to be merged depending on how your firm uses Advent, such as extended data, FXs, FFXs, and factors, but the purpose of the blog is to explain what is involved in a typical portfolio accounting system merger. While some may be tempted to do this on their own, I don’t think anyone that has asked me to assist them with the process of merging portfolio accounting records has ever regretted it.


Kevin Shea Impact 2010

About the Author: Kevin Shea is the Founder and Principal Consultant of Quartare; Quartare provides a wide variety of technology solutions to investment advisors nationwide.

For details, please visit Quartare.com, contact Kevin Shea via phone at 617-720-3400 x202 or e-mail at kshea@quartare.com.

After Labor Day, summer is effectively over for investment professionals. Most executives and senior staff of financial services firms return to the office from vacations recharged and ready to go. Next week, they may need to tap that extra energy if they have to cope with the conversion of TD Ameritrade accounts to Schwab accounts. Schwab Advisor Center will be temporarily unavailable from September 2nd at 2am ET through September 5th at 5am ET while they complete the integration between Schwab and TD Ameritrade.

Earlier this summer, Schwab stopped generating transactions and positions, as well as other files that were scheduled to be sunset. Schwab gave customers over a year of warning that this change was coming. However, I cannot help wondering how difficult it would have been to keep generating those files, or better yet, refer those customers to me directly for assistance. Schwab wasn’t interested in doing either. As a result, customers that were impacted may still need to update or change systems that were dependent on those data feeds for daily workflows in order to process the transactions and positions data received after 07/11/23.

 

 

Creating Price Files Compatible with Advent Products

When I blogged about Schwab ending support for legacy price and transaction files around this same time last year, I didn’t know if I would be willing to create a translation utility to take Schwab CRS transaction files and convert them to Advent’s CS transaction files.  Writing the utility for prices was relatively simple by comparison.  I collected a one-time service fee from customers, and in turn facilitated their ability to keep their pricing workflow intact through the use of that utility. The utility processes CRS security files (CRSyyyymmdd.SEC) to create CS price files (CSmmddyy.PRI). Once the CS files have been created, they show up in Dataport as they always have in the past.

I felt good about the fact that I was able to help those customers in very tangible way with little effort on my part.  If you haven’t read the blog, you can find it here.  In short, the blog details the issue at the time, some possible solutions, and warns users that the conversion of transactions will be a larger and more costly issue to address.  At that time, I was not committed to writing a transaction conversion utility.

I have included a rudimentary VB code sample below to translate Schwab’s newer CRS SEC file to the legacy CS PRI Advent format required by some users:

 

VB
Sub CreatePriceFile(Folder As String, FileDate As Date)

'This subroutine converts Schwab CRS files to Advent's
'naming convention (CSmmddyy.PRI) and file format to be
'compatible with Axys and Dataport.  This is the same format
'that was provided via the Schwab Point-to-Point interface.

'Once this routine has been run on a CRSyyyymmdd.SEC file, 
'Dataport will recognize and be able to convert these files
'as it did prior to Schwab turning off the feed. 

' written in VBA by Kevin Shea (aka AdventGuru) & updated 08/30/2023

' Disclaimer: This routine works fine for the specific instance it was
' created for, but could need additional modifications for different
' circumstances.

On Error GoTo CPErrorHandler

dim Fields() as string
Dim Spaces, OutfileFH, IngestFH As Integer
Dim Record, Price, RawPrice, CUSIP, SType, Ticker, AssetIs As String
Dim SourceFilename, DestinationFilename As String

SourceFilename = "CRS" + Format(FileDate, "YYYYMMDD") + ".SEC"
DestinationFilename = "CS" + Format(FileDate, "MMDDYY") + ".PRI"

OutfileFH = FreeFile
Open Folder + DestinationFilename For Output As #OutfileFH

IngestFH = FreeFile
Open Folder + SourceFilename For Input As #IngestFH

Do While Not EOF(IngestFH)

  Line Input #IngestFH, Record

  If Left$(Record, 2) = "D1" Then
  'Only process the detail records.
  'Ignore header "H1" and summary "T1" records.
 
    Fields = Split(Record, "|")
    'This is a great VB command that splits the contents of the record and puts
    'it into an array.  For example, fields(0) contains the value of first field
    'in the record, fields(1) contains the value of the second field and so on.
     
    'Assign the fields to named variables we need to build the price file, which
    'makes the code easier to read later.

    Ticker = Trim$(Fields(9))
    AssetIs = Trim$(Fields(6))
    CUSIP = Trim$(Fields(11))
    SType = Trim(Fields(8))
    Spaces = 9 - (Len(SType) + Len(Ticker))

    'Remove the leading zeros from the price field value.
    'May not be absolutely necessary, but we do it anyway.
    'You might be tempted to use the replace statement here
    'instead, but that would have unattended consequences.
    'We are only removing the leading zeros.

    For x = 2 To Len(Fields(34))
      If Mid$(Fields(34), x, 1) <> "0" Then
        Price = Right$(Fields(34), Len(Fields(34)) - (x - 1))
        Exit For
      End If
    Next x
  
    'Ignore securities if they are derivatives.
    'If a ticker exists use that.
    'Otherwise, assume we need to use the CUSIP.

    If AssetIs <> "DERV" Then
      If Trim$(Ticker) = "" Then
        Spaces = 12 - (Len(SType) + Len(CUSIP))
        Print #OutfileFH, SType + Left$(CUSIP, 8) + Space(Spaces) + Price
      Else
        Spaces = 11 - (Len(SType) + Len(Ticker))
        Print #OutfileFH, SType + Trim$(Ticker) + Space(Spaces) + Price
      End If
    End If
  
  End If
Loop

Close #IngestFH
Close #OutfileFH

Debug.Print "Price file " + DestinationFilename + " built from " + SourceFilename + "."
Log ("Price file " + DestinationFilename + " built from " + SourceFilename + ".")

Exit Sub

CPErrorHandler:

'Nothing happens here, but some logging.
Log "An error occurred in the sub (CreatePriceFile)"

End Sub

Sub Log(LogMessage As String)

Dim LF As Integer
LF = FreeFile
Open Application.ActiveWorkbook.Path + "\SPTP_Price_File_Translator_Log_" + Format(Date$, "MMDDYYYY") + ".txt" For Append As #LF
Print #LF, Format(Date$, "MM/DD/YYYY") + " " + Format(Time$, "HH:MM:SS") + " " + LogMessage

Close #LF

End Sub

 

CRS Transaction File Translation

As the July 2023 deadline imposed by Schwab approached, some of the users I assisted with the CRS Price File Translator reached out to me to see if I was going to create a tool to address it. Eventually, I agreed to do it in July.  Working from samples of the first customer’s historic CS transaction files (CSmmddyy.TRN) and the newer Schwab CRS transaction files (CRSyyyyddmm.TRN), I was able to map over fifty different types of transactions and build a tool to convert the CRS files provided by Schwab into the format compatible with Advent and Dataport. 

There is some redundancy in Schwab’s transaction mappings.  Schwab seems to create a distinct transaction code and mapping for more transactions than necessary. For example, there are at least six different types of dividend mappings and similarly at least three different ways that they categorize a check that was written.  My goal in writing the translator was to preserve the information and create a file nearly identical to what Schwab has been generating for several years.

 

The CRS Position File

When I agreed to create the conversion utility for transaction files, I failed to realize that I would also have convert the position files so that users can continue to utilize the Schwab Reconciliation Report in Advent. So I created the position translator gratis.  While analyzing the file I found that Schwab has two different record types encoded in their CRS RPS files. The first block of records appears to be non-cash assets.  The second block of records are cash-only. Those records start with “D1” and “D2” respectively.

Those familiar with Schwab’s cash types may already know that they have nearly twenty different types of “cash” that get baked into the position files.  The CRS RPS file has the asset value for these various cash types for each account stored in a single record, which means that we needed to read the cash records from the CRS file and create multiple records in the CS file.  Conversely, the non-cash records are translated into a single record in the CS file we created.

The tool has been used to convert the transactions and positions from 07/12/23 forward.  It is now being used in day-to-day operations at that firm.  There have been a small number of mapping issues we needed to fix, but overall, the CRS Translator – which now creates CS PRI, TRN and RPS files – is working well.  In the past week, I signed up a few additional customers for the service and expect to hear from more potential customers due to the upcoming Schwab/TD Ameritrade (TDA) work scheduled for Labor Day weekend.

 

What is going to happen to AD files currently generated by TD Ameritrade?

Apparently, Schwab will stop providing similarly constructed legacy files to the TDA advisors.  My understanding is that those Schwab customers will receive CRS files populated with their data for the first time on 09/05/23.  They have been receiving empty files with headers alone to date. If their workflows have any dependencies on the old file formats, they will need to convert those files ASAP or make other changes to their systems to implement new workflows, such as ACD, so they can continue to download prices and transactions and reconcile positions in a timely manner.

 


About the Author: Kevin Shea is the Founder and Principal Consultant of Quartare; Quartare provides a wide variety of technology solutions to investment advisors nationwide.

For details, please visit Quartare.com, contact Kevin Shea via phone at 617-720-3400 x202 or e-mail at kshea@quartare.com.

 

Earlier this year, Advent sent an alert to Axys users about Windows 8 issues and how to deal with them, as an interim solution to problems that Windows 8 users can face.  It is good that Advent is proactively alerting users, but I am not recommending that any of my clients move to Windows 8 just yet. Upgrading your office to Windows 8 is premature, unless you are willing to pay the premium and deal with the frustrations typically associated with being an early adopter of the latest Windows operating system.

iStock_000014515167XSmall

If your firm uses Axys, you may be wondering whether a new release is in the works. Though Advent hasn’t publicly set a release date for the next version yet, I expect they soon will. Based on what Advent has done in the past, users should expect a 3.9 release in the near future. That release will likely support Office 2013, and Adobe Acrobat 11, and may also feature improved Windows 8 compatibility.

Though these types of updates seem minimal, they have more substance than you might think. Axys remains a very functional and cost-efficient option for advisors. Compound reports generated in Axys 3.8.5 using Excel 2010 graphs rival output from APX at a fraction of the cost. If your compound reports look dated, find out what version of Excel you are using. Using the latest version of Excel in conjunction with a version of Axys that supports it can give your reports a newer look and feel.

Axys 4?

I would like to think that Axys 4 is in the works, but a major revision would probably mean a name change – perhaps “Cloud Axys?” Longer-term, expect Axys to undergo a technology transformation if Advent wants to keep the platform alive and decides to commit greater resources to future updates that keep pace with technology trends. While the number of APX, Geneva and Black Diamond users have continued to grow, Axys users still account for a considerable number of Advent’s clients.

Historically, Axys was the lynchpin of Advent Software’s success and center of their hub of solutions for their customers. Replacing the PMS of an investment advisor is more complicated than it seems.  It impacts many of the systems at an advisor’s office, as well as the people you need to support your business, the skills they need, and what third-party solutions are available.

It would be ideal for Advent if Axys customers moved to another Advent product in the future. Those conversions and newer software licensing agreements would generate more income, while eventually allowing Advent to phase out Axys without major renovations.  However, Axys users looking at APX, Black Diamond and Geneva don’t always see a clear path.

In the past two years, Tamarac/Envestnet and other competitors have won over some Axys customers. My firsthand knowledge of a couple of advisors who made the move to Tamarac leads me to believe that Advent didn’t need to lose these customers. Through better communication, negotiation or product positioning, they could have kept the business.  On that note, I spoke with an Axys user last week that requested an APX quote after seeing a demo in Q2 and never got one.

Perception is Reality

sun-tzo5

“Be where your enemy is not.” -Sun Tzu

Current Axys users represent a ground of contention that will not be ignored by Advent’s competitors and should not be ignored by Advent. At stake is the perception of who provides the very best PMS platforms for investment advisors.  Advent may be willing to let some of their Axys clients go quietly, but in doing so they risk losing those relationships long-term, if not permanently, as well as other advisors in their sphere of influence.  Axys users represent a critical mass that could fuel the growth of  Advent’s competition in the near future.  Left unchecked, Advent competitors garnering Axys users now could ultimately vie for current APX, Geneva, and Black Diamond users down the road.

Obviously, Advent cannot be all things to all customers, but they can make a better effort to keep existing Axys clients in the fold.  In order to do so, Advent must improve communications with Axys users, affirm their commitment to Axys, and continue to add technology enhancements to Axys on a regular basis.

About the Author: Kevin Shea is President of InfoSystems Integrated, Inc. (ISI); ISI provides a wide variety of outsourced IT solutions to investment advisors nationwide.

For details, please visit isitc.com, contact Kevin Shea via phone at 617-720-3400 x202 or e-mail at kshea@isitc.com.

In 2005, Advent released the first version of Advent Portfolio Exchange (APX). This paved the way for enterprise users to take Advent more seriously, while reassuring rapidly growing firms that APX would service their future needs and provide support for legacy requirements. Initially, this change was fine with many of the Axys users that have historically comprised Advent’s established userbase, but after years of baseline Axys updates and Advent’s predominant emphasis on APX, the patience of some Axys users has worn thin.

Today Axys users likely fit into one of four camps:

  1. They are planning to move to APX in the near future.
  2. They understand their options well enough, but don’t think the benefits of moving to APX outweigh the costs.
  3. They simply don’t care about APX or competing products – just as long as Axys keeps doing what they need, everything is fine.
  4. They are frustrated by Advent’s perceived abandonment of their business segment and are either actively seeking a replacement to Axys or in the process of converting to a new system.

I have repeatedly been told that owning a self-hosted version of APX is 2-3 times more expensive than Axys, but don’t take my word for it.  Advent’s pricing changes regularly.  Call Advent and get a quote.   Early on, APX conversions were very expensive, and some firms were quoted six-figure conversion costs.  Although these costs have been reduced substantially, APX is still significantly more expensive than Axys.

In the past, conversions were much more complex and time-consuming.  The primary issue seemed to be the normalization of a wide variety of Axys data.  As APX has evolved, Advent and the conversion utility within APX have created efficiencies in the conversion process.  In a recent conversation with a client, who is now considering the move from Axys to APX, I learned that Advent took copies of their Axys files and was able to demo APX 4.x with representative data from their firm in about a week.

In addition to the difference in the software cost, Advent recommends that APX users host the app in a traditional database server and application server configuration.  Some users may opt to host IIS on a separate server as well.  Currently, many small and medium businesses (SMBs) simply host Axys on their primary file server.

Why would a firm running Axys want to pay the premium for APX?

The answer is improved security, infrastructure, and functionality that meets the expectations of those with higher technological standards – historically enterprise users, not SMBs.  APX promised this from day one, but APX v1 was, well, version 1.  I sat in on a couple dog and pony shows for APX when it was first introduced.  In one, the presenter abruptly but politely disconnected a conference call with one of their early “testimonial” users when the conversation went in an unexpected direction.  At Advent’s conference in Orlando, more time than Advent would have liked was spent on the topic of APX latency, but these types of issues can be experienced with any v1 product covering as much ground as APX.

One of the most valuable benefits of Advent’s portfolio accounting systems is the maturity of their products.  This maturity is the primary reason why so many things in Axys and APX work the way they should.  Though much has changed at the core of Axys and APX, both of these systems can potentially run a report created on The Professional Portfolio (the precursor to Axys and APX) 25 years ago.  Due to the continuity of Advent’s portfolio management systems, users of The Professional Portfolio and Axys have been able to jump into APX without a lot of training.

Last year, when I attended the Advent conference in Boston, a panelist from the Advent Users Group touched upon the issue of APX owners using APX like Axys.  Her point was that you should use the newer features of APX v3, but as she mentioned it, I couldn’t help thinking how much the earlier versions of APX were like Axys.  Aside from the SQL backend and other related platform benefits, it felt like you were still using Axys, only it was more complicated and clunky.

Even now, we see that the heart of Axys continues to beat inside APX, playing a critical role with respect to backward compatibility and legacy reporting.  Over the course of its first five years, APX has matured significantly.  That initial awkward period is behind Advent APX.

In the past 18 months, Advent has made significant strides towards fulfilling the promise of APX, introducing additional SSRS reports in APX 3.x and the ability to create dashboards in APX 4.x.  I have finally heard mention of an API.  Yes, APX is more complex than Axys, but now that more of the infrastructure has been built out, you can feel better about it.  With these improvements, APX should make sense for a larger number of investment firms.

APX is a logical upgrade for Axys clients who:

  1. Want to minimize the need to retrain staff on a new portfolio accounting system.
  2. Understand that additional features, such as SSRS reporting and dashboards, come hand in hand with incremental complexity and the costs of an enterprise solution.

Those that don’t want to take on as much overhead may find solace in moving to APX on Demand (a SAAS offering), but in doing so they will have to sacrifice some of the flexibility and functionality available to self-hosted users of APX.

 

Final Score: APX 4, Axys 0

Looking at version releases of APX and Axys over the past seven years, it is easy to understand the focus of Advent’s primary resources.  Though four minor releases of Axys have been made since APX came out, there have been no major releases.  A major release implies a major change to the software, and at this point it doesn’t appear that a major Axys release is coming from Advent.

Last year’s acquisition of Black Diamond provides Axys users with another choice under the Advent umbrella, but I haven’t seen many users go from Axys to Black Diamond. While Axys improvements have stalled out, Advent’s full-throttle APX development has many of its Axys users feeling disenfranchised.  From my own perspective, Advent appears to be losing some valuable clients through a failure to more actively communicate with their SMB client base.

If Advent wants to keep Axys clients as Advent clients, they should connect with their users and reassure them that they want to work with them. Still, Advent should also understand that for some, it may make more sense to move on.

About the Author: Kevin Shea is President of InfoSystems Integrated, Inc. (ISI); ISI provides a wide variety of outsourced IT solutions to investment advisors nationwide. For details, please visit isitc.com or contact Kevin Shea via phone at 617-720-3400 x202 or e-mail at kshea@isitc.com.